Irie Weekend

Irie Weekend is one of South Florida’s most buzz-worthy and highly anticipated weekends of the year, which also stands as the Irie Foundation’s signature annual fundraiser. The star-studded, non-stop weekend of festivities draws participants from near and far. Throughout the years as part of Deepsleep Studio we've branded the festival time and time again. While keeping the essence of the brand, we've been able to take the festival to new heights every year. This particular Case Study it's focused on the Irie Weekend IWXIV 2017.